Sierra Biddulph

Designer

Sierra Biddulph

Designer

Sierra Biddulph

Designer

Sierra Biddulph

Designer

Sierra Biddulph

I'm a product designer with four years experience creating SaaS products and design systems, combining strategy, craft, and storytelling to drive results.

TO CASE STUDIES

Sierra Biddulph

Product Designer in Dallas, TX

IBM

Onboarding pattern to reduce user drop-off

I led the creation of IBM's new onboarding pattern that increased onboarding retention by 50%. I collaborated with visual design, PMs, and content to deliver a pattern that was green lit to use across IBM's product suite.

Design System

Product Strategy

SaaS

Scalable System

+30%

RETENTION RATE

+20%

COMPLETION RATE

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GLIDANCE

Reimagining onboarding for blind and low vision users

Reimagining app design for blind and low vision users to inspire trust

I led the product design team for Glidance's accessibility device onboarding experience, coordinating across research, packaging, and PM teams to deliver within a 4-month timeline. We increased user confidence and pioneered a usability testing method for blind users that was featured in the Human-Computer Interaction International conference.

I led the product design team for Glidance's app experience, including empathy workshops, guerrilla research, and collaboration with blind community members. We developed a research-informed design system and a specialized accessibility testing approach that was featured at the Human-Computer Interaction International conference.

Mobile

B2C

Accessibility

Design Leadership

User Research

0-1 Design

USER TESTS

75%

SYSTEM USABILITY SCALE SCORE

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ETHOS GROUP

AI software to monitor salespeople performance

Ideated and designed data visualization for a video review tool to create a performance score based on a customer's negative and positive facial expressions.

Artificial Intelligence

0-1 Design

Internal Tool

COMPLETION RATE

FOUND HELPFUL

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Sierra Biddulph

Product Designer