IBM CASE STUDY
'Smart' onboarding design pattern that increased retention 50%.
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+50%
RETENTION
$400 +
RAILSPIRE
Overview
I led the redesign of IBM’s onboarding pattern, working with visual designers, information architects, and product managers to build a scalable onboarding system. I delivered an end-to-end onboarding experience that offers users help at the right time, reducing cognitive load and decreasing bounce rate.
Outcome
Designed Figma library of 10+ components and documented best practices to support adoption across diverse IBM products.
Presented onboarding pattern to IBM design leaders and secured buy-in for cross-product adoption
Role
UX Design Intern
Responsibilities
Product Strategy, Design Systems
Collaborators
UX Design Team, Product Manager, Visual Designer, Content Designer
Timeline
3 months
The Challenge
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BUSINESS NEED
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USER NEED
offers help at the right moments without interrupting the user’s learning