RAILSPIRE CASE STUDY
I delivered a smart onboarding design pattern that empowers product learning, increasing onboarding retention by 50%.
Overview
I led the redesign of IBM’s onboarding pattern, working with visual designers, information architects, and product managers to build a scalable onboarding system. I delivered an end-to-end onboarding experience that offers users help at the right time, reducing cognitive load and decreasing bounce rate.
Outcome
increase in onboarding retention during pilot launch
Designed Figma library of 10+ components and documented best practices to support adoption across diverse IBM products.
Presented onboarding pattern to IBM design leaders and secured buy-in for cross-product adoption
Role
UX Design Intern
Responsibilities
Product Strategy, Design Systems
Collaborators
UX Design Team, Product Manager, Visual Designer, Content Designer
Timeline
3 months
The Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptat.
BUSINESS NEED
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempo.
USER NEED
offers help at the right moments without interrupting the user’s learning